North Carolina State Board of Elections Style Guide

Graphical image of a button with a heart and the word "vote."

North Carolina State Board of Elections Style Guide

Refer to this guide to align your presentation decisions with the mission of our agency and our communication objectives.

Mission

Our agency’s mission is to administer elections lawfully and fairly. The objective of our communications is to serve the public as a credible source of election information. We strive to be clear, provide accurate information, and answer every question to the best of our ability through all channels.

Contents

I. Foundations (Coming Soon)

  • Design accessibility
  • Color and contrast
  • Font and logos

II. Content

  • Voice and tone
  • Vocabulary
  • Writing style

III. Components (Coming Soon)

  • Building blocks of content
  • Principles of webpage design
  • Website administration